1 hot brain pic > 1k words?
Pretty pictures of brains with some parts lit up: Do they convince us that scientific results are real? Do they convince us more than text or bar graphs? McCabe and Castel ask these questions in their 2008 article "Seeing is Believing" . (The above is not an actual figure. It was pirated mercilessly from a paper unrelated to this post by yours truly.) Last Wednesday, Dr. Karen Rommelfanger presented McCabe and Castel's paper at the first meeting of a new journal club hosted by the Neuroethics Program at the Emory Center for Ethics. Karen began by talking about how pervasive those pretty pictures of brains have become. Functional magnetic resonance imaging (fMRI) seems to be everywhere (a good introduction to how it works can be found here ). Some companies, such as Cephos ("The science behind the truth") and NoLieMRI (who make up for their lack of a snappy slogan with their rhyming name), claim to use fMRI scanners as giant lie detectors, while other companie...