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By Elena Lopez Elena Lopez is currently pursuing her BBA at Goizueta Business School and is also pursuing a degree in Neuroscience at Emory College of Arts & Sciences. She is involved in volunteer-related organizations that help those with limited resources and offer free consulting services, such as Volunteer Medical Interpretation Services and Emory Venture Strategic Partners. Elena developed a curiosity for neuroethics after attending the NBB Paris study abroad program and the 3rd international Neuroethics Network conference. She hopes to combine her passion for science and business in her future career goals. Just over a month has passed since the biggest holiday shopping season of the year, and many Americans are already planning how they will financially recover from their overspending and failed budgeting plans. Financial sites like Forbes and the CNBC personal finance page have already come out with articles titled "Oops, you overspent on the holidays" and "...

By Sol Lee This post was written as part of a class assignment from students who took a neuroethics course with Dr. Rommelfanger in Paris of Summer 2016. Sol Lee studies Neuroscience and Behavioral Biology at Emory University. As a pre-med student, he is enthusiastic about primary care and global health concerns. Sol is currently doing research on glutamate receptors in Parkinson’s Disease in the Smith Lab. Ever since its inception in 2002 [1], neuromarketing has been a rapidly developing and highly controversial field. Neuromarketing employs neuroscience research in order to advertise products and services and is primarily utilized by companies to better understand the brain’s responses to marketing stimuli and advertising [2]. Methods include analysis of galvanic skin response, which can be used to measure stress, and eye tracking, which measures eye location and movement. Common medical research techniques such as functional magnetic resonance imaging (fMRI), which measures brain ac...

By Ibrahima E. Diallo Neuromarketing image courtesy of flickr user cmcbrown  A few years ago, I read a New York Times article that really caught my attention. The article detailed the emergence of a technique that would allow marketers to “make ads that whisper to the brain.” The notion that researchers could probe my mind seemed like an exciting yet frightening proposition. As I read the article, it piqued my interest to learn more about “neuromarketing.” What is neuromarketing and how does it work? Consumer Neuroscience, also commonly referred to as Neuromarketing , is a relatively novel field, which uses neurophysiological techniques, such as brain imaging and electroencephalography, in order to gain insight on the decision-making process of the consumer. Consumer Neuroscience often utilizes not only brain imaging techniques, but also biometrics to gather data related to consumer behavior and decision-making (Ariely & Berns 2010). The data collected is used to gauge cogniti...

by Lindsey Grubbs An intellectually diverse and opinionated crowd gathered recently for the most recent Neuroethics and Neuroscience in the News journal club at Emory University—“Your brain on movies: Implications for national security.” The discussion was one of the liveliest I've seen in the years I've been attending these events, which is perhaps not surprising: the talk touched on high-profile issues like neuromarketing (which is controversial enough that it has been banned in France since 2011) and military funding for neuroscience. The seminar was led by Dr. Eric Schumacher , Associate Professor of Psychology at Georgia Tech, director of the Georgia State University/Georgia Tech Center for Advanced Brain Imaging , and principle investigator of CoNTRoL —Cognitive Neuroscience at Tech Research Laboratory. Currently, the lab investigates task-oriented cognition, as well as the relationship between film narratives and “transportation” (colloquially, the sense of “getting l...