Posts

Showing posts with the label Atlanta Business Chronicle

Now about this brain business

On the Neurobusiness Group website the text, " Amygdala activation can tell us from first impression whether leaders are profitable or have greater leadership ability, " is displayed at the bottom of a picture of a faceless man in a well-tailored business suit. He is standing in a ready position, tie blowing in the wind, in front of a backdrop of expansive monochromatic blue mountains. He is back-lit by sunlight, and a laser beam of light slices through the sky as if to grant him special other-worldly gifts from the heavens. The perspective is set so that you feel you are below looking up to him, as you aspire to be him, from a lower (management) position. And perhaps the most clever detail is that the man's face isn't well-defined sending the message that, "This could be your face. You can be this guy with high amygdala activation foretelling exceptional leadership ability above those with low amygdala activation." Below the described image is also a refe...