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By Sorab Arora Sorab Arora is currently a Master’s in Public Health student at Emory University , specializing in Healthcare Management and Policy. He has researched health technology design and strategy focused on behavioral medicine, most recently at Northwestern University’s Center for Behavioral Intervention Technologies . Arora is a graduate of both the University of Chicago (Summer Business Scholar – 2017) and Grinnell College (2016), where he has bridged social entrepreneurship with mobile technologies and medical innovation.  With median adult smartphone ownership rising to nearly 70% in advanced markets, individuals ranging from wealthy millennials to homeless youth have unprecedented access to mobile technologies (Poushter, 2016; Ben-Zeev et al., 2013). From “swiping” potential soulmates to ordering prescription glasses to one’s door, the proliferation of opportunities for immediate gratification through mobile applications only continues to grow. In what economists have ...

By Jessie Ginsberg Jessie Ginsberg is a second year student in the Master of Arts in Bioethics program and a third year law student at Emory University.  A father stood at the door of his local Minneapolis Target, fuming, and demanding to speak to the store manager. Holding coupons for maternity clothes and nursing furniture in front of the manager, the father exclaimed, “My daughter got this in the mail! She’s still in high school, and you’re sending her coupons for baby clothes and cribs? Are you trying to encourage her to get pregnant?” Target was not trying to get her pregnant. Unbeknownst to the father, his daughter was due in August.   In his February 16, 2012 New York Times article entitled, “ How Companies Learn Your Secrets ,” Charles Duhigg reported on this Minneapolis father and daughter and how companies like Target use marketing analytics teams to develop algorithms to anticipate consumers’ current and future needs. Accumulating data from prior purc...