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By Ibrahima E. Diallo Neuromarketing image courtesy of flickr user cmcbrown  A few years ago, I read a New York Times article that really caught my attention. The article detailed the emergence of a technique that would allow marketers to “make ads that whisper to the brain.” The notion that researchers could probe my mind seemed like an exciting yet frightening proposition. As I read the article, it piqued my interest to learn more about “neuromarketing.” What is neuromarketing and how does it work? Consumer Neuroscience, also commonly referred to as Neuromarketing , is a relatively novel field, which uses neurophysiological techniques, such as brain imaging and electroencephalography, in order to gain insight on the decision-making process of the consumer. Consumer Neuroscience often utilizes not only brain imaging techniques, but also biometrics to gather data related to consumer behavior and decision-making (Ariely & Berns 2010). The data collected is used to gauge cogniti...

by Fuad Haddad The following post is part of a special series emerging from Contemporary Issues in Neuroethics, a graduate-level course out of Emory University’s Center for Ethics.  Fuad is an undergraduate junior at Emory studying neuroscience and behavioral biology and ethics. He currently performs research at Yerkes National Primate Research Center under Dr. Larry Young, studying the relationship of single nucleotide polymorphism and pair bonding. His other research interests are the relationship between oxytocin and allopatric grooming as a model of empathy.  Lizzie laughs as we drive down Briarcliff. “What do you mean an adventure?” she chuckles at me. I have a propensity to get lost for fun, an unhealthy and interesting habit. We approach a stop light. “Left, right, straight – pick one!” I say. As we arrive at a consensus, we journey onward until we reach a green highway sign that signals the exit to Athens. Her smile gives her motive away; I think, “Sorry Emo...

Julia Haas is a McDonnell Postdoctoral Fellow in the Philosophy-Neuroscience-Psychology program at Washington University in St. Louis. Her research focuses on decision-making. Over the past two decades, computational and neurobiological research has had a big impact on the field of economics, bringing into existence a new and prominent interdisciplinary field of inquiry, ‘neuroeconomics.’ The guiding tenet of neuroeconomics has been that by combining both theoretical and empirical tools from neuroscience, psychology and economics, the resulting synthesis could provide valuable insights into all three of its parent disciplines (Glimcher 2009). And although some economists have resisted the influence of neuroscience research (Gul and Psendorfer 2008), neuroeconomics has by all measures thrived as a theoretical endeavor, and proven itself as a discipline capable of marshaling substantial institutional and financial resources. For example, theories from economics and psychology have alre...