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By Ibrahima E. Diallo Neuromarketing image courtesy of flickr user cmcbrown  A few years ago, I read a New York Times article that really caught my attention. The article detailed the emergence of a technique that would allow marketers to “make ads that whisper to the brain.” The notion that researchers could probe my mind seemed like an exciting yet frightening proposition. As I read the article, it piqued my interest to learn more about “neuromarketing.” What is neuromarketing and how does it work? Consumer Neuroscience, also commonly referred to as Neuromarketing , is a relatively novel field, which uses neurophysiological techniques, such as brain imaging and electroencephalography, in order to gain insight on the decision-making process of the consumer. Consumer Neuroscience often utilizes not only brain imaging techniques, but also biometrics to gather data related to consumer behavior and decision-making (Ariely & Berns 2010). The data collected is used to gauge cogniti...

by Georgina Campelia Georgina Campelia is currently a Ph.D. Candidate in Philosophy at the Graduate Center, CUNY, working under the supervision of Virginia Held . Her dissertation, “Virtue’s Web: The Virtue of Empathic Attunement and the Need for a Relational Foundation,” develops an account of empathic attunement, defends its status as a virtue, and sketches a relational ontology of virtue that would better accommodate the relationality of this and other important virtues. Georgina is currently an affiliate instructor at the Montefiore Einstein Center for Bioethics , where she teaches in their Certificate and Masters Programs. She also serves on the Steering Committee at the New York Society for Women and Philosophy (NYSWIP) and is a co-organizer of SWIPshop (a workshop for feminist philosophy). As the lack of empathy in the world has become particularly apparent and troubling in light of the resistance to offering asylum for Muslim refugees (see this recent article from The Guar...

By Carlie Hoffman Premature infant, courtesy of Wikipedia “Crack babies,” “crack kids,” and the “ lost generation ” were all terms used by the public and the press in the 1980s and 1990s to describe children born to mothers who used crack-cocaine during pregnancy. Supported and spurred on by the media’s interpretation of preliminary research performed by Dr. Ira Chasnoff , among others, these children were often born prematurely, had tremors and a small head circumference, and, based on their description in the press, were expected to have neurobehavioral deficits, reduced intelligence, and deficits in social skills. These children were also anticipated to cost educational and social systems thousands of dollars as they matured and entered into schools and eventually the workforce. Yet, after additional studies have been conducted and as the “crack babies” have grown into adolescents and young adults, it has been found that the negative outcomes widely described by the media were o...

By Shweta Sahu The Statue of Liberty, an iconic symbol of American opportunity; courtesy of Wikipedia Most every parent wants their child to grow up to be a neurosurgeon, a lawyer, or the next gen Mark Zuckerberg . That was especially true in my case, as a first generation child. When I was two, my parents came to the United States, "the land of opportunity," seeking the success that they had only heard about in India. I grew up hearing their stories of hardship when they first moved here with an infant, without a car, without any extended family, and knowing very little working English. I witnessed them struggle tirelessly to make a life for themselves and they always said that without education you are nothing and will be no one. As a child, while my friends would go to sleepovers and camping trips with friends, my dad would spend time checking my math problems on the white board at home and my mom would make me spell 50 words correctly every night. But even with all that p...